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New CEO Appointed to Lead Sierra by the Sea, Sunrise Ranch

Marlon Rollins, PhD, LMHC, has been named CEO at Sunrise Ranch and Sierra by the Sea, two California-based programs in Acadia Healthcare’s Sierra Tucson Group of treatment centers. The appointment of Rollins was announced by Sierra by the Sea.

Rollins, who has 15 years of experience in behavioral health treatment, has worked in executive roles with American Addiction Centers and Universal Health Services. He is a member of the National Association of Crisis Organization Directors, a steering committee member for the National Suicide Prevention Lifeline, and an ordained minister.

In his new role, he will lead Sierra by the Sea, a Newport Beach, California-based provider of treatment for substance use and co-occurring mental health disorders, and Sunrise Ranch, an addiction treatment center with gender-specific programming in Riverside, California.