Heart Rhythm Society Selected a Winner in the 33rd Annual Telly Awards

The Heart Rhythm Society (HRS), the international leader in science, education and advocacy for cardiac arrhythmia professionals and patients, has been named a Bronze winner in the “Health & Wellness” category of the 33rd Annual Telly Awards for its Sudden Cardiac Arrest (SCA) Patient Education DVD. HRS was selected among great competition as this year’s Annual Telly Awards received over 12,000 entries from all 50 states and five continents. The SCA Patient Education DVD is the Society's first-ever educational DVD developed as a resource specifically for patients with SCA and part of the Society’s annual SCA awareness initiatives. The DVD uses a mix of real-world video footage and animation to help both patients and caregivers understand SCA, risk factors, warning signs and prevention options. The Telly Awards was founded in 1979 and is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and online commercials, video and films. The awards strive to strengthen the visual arts community by inspiring, promoting and supporting creativity. A panel of over 500 accomplished industry professionals judged the competition, upholding the historical standard of excellence. “We’re honored to be the recipient of a Telly Award this year and to be recognized by top advertising and production professionals,” said Anne M. Gillis, MD, FHRS, president of Heart Rhythm Society. “Recognition from this award provides the Society with an opportunity to expand its reach and hopefully generate greater awareness for the common heart rhythm disorders that affect millions of people around the world.” Each year, more than 250,000 deaths occur as a result of SCA. In fact, SCA claims one life every two minutes, taking more lives each year than breast cancer, lung cancer or AIDS. To increase the survival rate from SCA, it is important for the U.S. public to understand what SCA is, what the symptoms and warning signs are and how to respond and prevent SCA from occurring. In an effort to increase awareness about SCA, HRS developed the “Apples and Oranges” campaign to explain the differences between SCA and a heart attack by utilizing various resources such as the patient DVD to address common misperceptions. HRS has launched two consumer awareness initiatives to focus on risk assessment, prevention and treatment of SCA and Atrial Fibrillation (AF, Afib). In addition to the “Apples and Oranges” campaign, the “A-Fib Feels Like” campaign brings to light the warning signs of Afib and the link between Afib and stroke. Both campaigns provide detailed information and resources to help people become more informed about common heart health issues and the field of electrophysiology. Check out the videos to learn more: https://www.youtube.com/watch?v=TnCHQiMGwhw&feature=youtu.be https://www.hrsonline.org/News/AF-awareness/af_psa.cfm https://www.hrsonline.org/News/SCA-awareness/Sudden-Cardiac-Arrest-Patient-Education-DVD.cfm About Heart Rhythm Society The Heart Rhythm Society is the international leader in science, education and advocacy for cardiac arrhythmia professionals and patients, and the primary information resource on heart rhythm disorders. Its mission is to improve the care of patients by promoting research, education and optimal health care policies and standards. Incorporated in 1979 and based in Washington, DC, it has a membership of more than 5,600 heart rhythm professionals in more than 70 countries around the world. About Telly Awards The Telly Awards was founded in 1979 and is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and online commercials, video and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.